Treatment (P3)

Treatment

Working Title:

Zesta – a fizzy drink combining the flavours of apple, lemon and lime.

Client Brief:

The brief I have been provided with is: “to create a new soft drink brand which ‘Raskino Consulting Ltd’ (R.C.L) may sell to a wide variety of outlets across the U.K. Raskino Consulting Ltd would like to hear and see my ideas behind how this new drink may be advertised throughout the United Kingdom in a cross-media campaign.

Context:

A short advertisement for the product which could be used for an online advertisement and a televised advert. The advert will be used to promote the new product/brand.

Target Audience:

This advertisement is targeted at 16-25 year olds. No gender specific audience however it is more likely to appeal to the C2DE social category.

Visual Elements:

Colour Scheme – The colour scheme will be using yellow and green. This is because of the flavour of the drink. Green is to represent the apple and lime and the yellow is to represent the lemon. The colours themselves are typically associated with a much younger age group and can be seen as childish, however they are relevant to the product and will be presented in a way to look more appealing to the target audience.

Audio Elements:

“God’s Plan” - Drake (Non-Diegetic Music)

Requirements and resources:

Cast & Crew:

Bradley Wheeler (Actor)

Aidan Harding (Actor, Director)

Sadiya Miah (Camerawoman)

Rationale:

I have chosen this idea because the drink is considered refreshing and can be seen in similar light as an energy drink, but will be marketed as refreshing and hydrating. The product will be adve3rtised towards the C2DE category and this will be shown in the advert as the Actor is seen as a working class male.