Aidan Harding - Unit 20

Treatment Working Title: Zesta – a fizzy drink combining the flavours of apple, lemon and lime. Client Brief: The brief I have been provided with is: “to create a new soft drink brand which ‘Raskino Consulting Ltd’ (R.C.L) may sell to a wide variety of outlets across the U.K. Raskino Consulting Ltd would like to hear and see my ideas behind how this new drink may be advertised throughout the United Kingdom in a cross-media campaign. Context: A short advertisement for the product which could be used for an online advertisement and a televised advert. The advert will be used to promote the new product/brand. Target Audience: This advertisement is targeted at 16-25 year olds. No gender specific audience however it is more likely to appeal to the C2DE social category. Visual Elements: Colour Scheme – The colour scheme will be using yellow and green. This is because of the flavour of the drink. Green is to represent the apple and lime and the yellow is to r...

  Proposal Summary: The brief I have been provided with is: “to create a new soft drink brand which ‘Raskino Consulting Ltd’ (R.C.L) may sell to a wide variety of outlets across the U.K. Raskino Consulting Ltd would like to hear and see my ideas behind how this new drink may be advertised throughout the United Kingdom in a cross-media campaign. Deadline: The deadline for the completion of the product is the 28 th of February 2018. Target Audience: The suggested target audience for the product would be within the 16-25 category. Potentially aimed more towards women. Conventions of print, online and televised advertisements: Conventions of a print advert would generally consist of one striking image, used in order to capture the attention of the audience and to be intriguing for the audience to find out more detail. The advertisement should have a slogan or question to attract the audience further and anchor to the image presented. It would al...